Friday, March 29, 2019

Is Beauty Restricted to a Fair Skin?



Throughout the day, 24/7, I can see fairness creams advertisements visuals on Television screens. All models on-screen are possessing fair and light color skin, even the boys with light-color skin are more often accepted onscreen. Today’s youth is blindly running after cosmetics and make-ups to lighten their skin-tone.
Everyday new cosmetics are launched to attract young boys and girls, these cosmetics are selling virally with a motive to lighten the Asian skin.  But, is “Looking Beautiful” limited to fair skin only. People with brown skins are not beautiful? Possessing beautiful features are not the part of being beautiful? Does a beautiful smile needs any reference to the complexion of the holder? Do you really feel that those captivating and magnetic eyes are restricted to the skin color?

The Irony

No! Not exactly! I don’t feel so. Whenever I see someone smiling I never notice the color of the skin. Today, all models are running for skin lightening and even the girls with ‘not-so-good’ features are getting roles because of the fair skin color. Why? I still remember certain leading actresses in their career start days, they were having ‘Indian skin tone’, but, now they are having ‘very fair skin’ how? It’s all because ‘WE’ the audiences are giving more attention to the color complexion instead of the real beauty of features.

The Stepping Stone

I truly appreciate NDTV for taking the first step towards not showing the ‘Fairness Creams Ads’ and thus starting one of their best campaigns against the wrong notion in the society that, “WHITE IS BEAUTIFUL, DARK IS  UGLY”. Since 2015, NDTV is not showing such fairness cream advertisements on their channel.

The Bottom line

We as parents, as colleagues and mentors should take the responsibility to educate our children, friends and students to see themselves beyond the limitations of skin-color.  As the real beauty is not restricted to color, features and figure etc as you might not be same after some years. But, the real beauty is in the talent, behavior, nature and mainly how you take life as.

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