Throughout
the day, 24/7, I can see fairness creams advertisements visuals on Television
screens. All models on-screen are possessing fair and light color skin, even
the boys with light-color skin are more often accepted onscreen. Today’s youth
is blindly running after cosmetics and make-ups to lighten their skin-tone.
Everyday new
cosmetics are launched to attract young boys and girls, these cosmetics are
selling virally with a motive to lighten the Asian skin. But, is “Looking Beautiful” limited to fair
skin only. People with brown skins are not beautiful? Possessing beautiful
features are not the part of being beautiful? Does a beautiful smile needs any
reference to the complexion of the holder? Do you really feel that those
captivating and magnetic eyes are restricted to the skin color?
The Irony
No! Not
exactly! I don’t feel so. Whenever I see someone smiling I never notice the
color of the skin. Today, all models are running for skin lightening and even
the girls with ‘not-so-good’ features are getting roles because of the fair
skin color. Why? I still remember certain leading actresses in their career
start days, they were having ‘Indian skin tone’, but, now they are having ‘very
fair skin’ how? It’s all because ‘WE’ the audiences are giving more attention
to the color complexion instead of the real beauty of features.
The Stepping Stone
I truly
appreciate NDTV for taking the first step towards not showing the ‘Fairness
Creams Ads’ and thus starting one of their best campaigns against the wrong
notion in the society that, “WHITE IS BEAUTIFUL, DARK IS UGLY”. Since 2015, NDTV is not showing such
fairness cream advertisements on their channel.
The Bottom line
We as
parents, as colleagues and mentors should take the responsibility to educate
our children, friends and students to see themselves beyond the limitations of
skin-color. As the real beauty is not
restricted to color, features and figure etc as you might not be same after
some years. But, the real beauty is in the talent, behavior, nature and mainly
how you take life as.
