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| Winter wear in Rural Areas |
Winter wears Trending In Rural Areas
Winter wear trends are very different in our rural areas as compared to urban cities. In cities, we have uncountable brands at variant price ranges to accomplish our wardrobe. But, in rural areas, villages and suburbs there are no malls and stores, especially for warm winter wear collections. There are several rural areas around my city. These basically comprise of farmers, poor craftsmen and traders of farming products. They are living a very basic lifestyle, without luxuries.
These people hardly think about buying trendy warmers, sweatshirts, pullovers, mufflers or trendy woolen caps. They simply take a raw shawl or blanket to keep themselves warm in winters. There are only a few brands that could approach these people. They are our Indian brands who produce winter wears for these people in budgeted categories.
The most prevalent brands in rural parts of India are:-
II. Raymonds.
III. Dhariwal.
IV. Other local brands.
These brands are supplying woolens in the rural areas to fit in their budget. As these poor farmers and craftsmen cannot afford big brands, I am very grateful to these Indian Brands for making woolens for this 70% population of India dwelling in rural areas.
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