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| Google Shopping India |
Google Shopping India: An Upcoming Trend
Google shopping is an upcoming trend by Google mainly to increase your conversion and reach to final customers. It is powered by two platforms Google Adwords and Google Merchants Center. Google Adwords decides your budget and includes the bidding part of your online shop, whereas, Google Merchant Center includes the product’s details and other information. These details are designed by Google to fit in the ranking procedure and thus, the relevant viewers are increased. Several big brands have started their accounts on Google shopping by Shopify App store. It is beneficial to increase the conversion rate. Google shopping covers the three major areas.
1. Feed creation and optimization.
2. Bidding.
3. Monitoring and optimization.
Adwords takes care of your shopping campaigns and sets your budgets to maintain insights and gain insights. You can use Google Analytics to check the status of your campaigns. Google shopping is a paid service by Google; it is launched to encourage the relevant viewers and customers to buy products.
Several big brands like Amazon are active on Google shopping. It is a new rival to Amazon, Flipcart, Jabong, etc. it is the largest growth opportunity for most of the online retailers. Google Shopping sets up strong Ads to trigger sales to your websites. It works like SEO to upgrade your search page ranking.
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| Google Ads |
The major benefits of Google shopping are:-
1. It brings your products on the top search results page.
2. Relevant customers only click your Ad.
3. Google takes care of the SEO part of your product in the Google Merchant Center.
4. It is the best option for online retailers to fight completion from big brands.
5. It increases the reach of your products to the more qualified group of viewers.
6. Google Adwords and Google Merchant Center work together to give the best results.
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